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Unlock Explosive Growth in Untapped Lifestyle Markets

At UpElectromods, we're revolutionizing cycling through vWv e-bikes & e-trailers, WISE ASSIST, and a unique partner ecosystem. We combine real-world testing, lead user needs & feedback, and experiential marketing showcases to drive your product innovation and brand growth.

WHAT YOU NEED
FASTER PRODUCT MARKET FIT

Accelerate the recoupment of R&D costs through real-world testing and data-driven insights that fuel faster adoption and meaningful market entry

NEW MARKET SHARE

Tap into the rapidly growing world of off-road cyclists, adventurers, and tech enthusiasts in US, Japan, and ASEAN who demand the best from the products they use.

"COOL" BRAND REFRESH

Leverage a fresh, innovative association with a high-tech, eco-conscious, and performance-driven lifestyle to captivate a younger, more adventurous demographic.

SALES & PROFIT GROWTH

Achieve faster growth with our model that drives conversion rates higher while minimizing customer acquisition costs.

HOW WE HELP YOUR TEAMS

We take care of the fuzzy front end of entering new markets with less risk.

We then transfer knowledge to align your entire organization, from sales teams, product & marketing departments to take the ball and run.

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MARKETING & SALES
  • Increased Sales & Market Penetration: Start with 2 sales during product testing and scale to 100+ sales to lead users in 2025, paving the way for broader market adoption and long-term growth.

  • Experiential Marketing Campaigns:
    Gain exposure through co-branded gear, immersive social media campaigns, and video content, building a strong connection with your target audience.

  • Authentic Customer Engagement: Engage with your audience through real-world product interactions, creating lasting relationships and establishing your brand as an aspirational lifestyle choice.

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PRODUCT DEVELOPMENT
  • Real-World Product Testing & Validation: Rigorously test your product in extreme conditions, generating performance data and identifying areas for improvement.

  • Objective Insights for Product Enhancement
    Weekly presentations with granular feedback from real-world lead user interactions to identify product improvements, unmet needs, and areas for innovation.

  • Quick-Win Enhancements & Feature Prototyping: We prototype or work with you to prototype small, impactful upgrades and prototype new features based on lead user feedback.

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EXECUTIVE LEADERSHIP
  • Strategic Market Insights
    Receive data-driven insights into market dynamics, customer needs, and product performance to inform strategic positioning and market entry decisions.

  • Brand Positioning
    Enhance your brand’s image and align it with cutting-edge, aspirational lifestyles through co-branded marketing and authentic endorsements from influential customers.

  • Accelerated Product-Market Fit
    Reduce the risk of market misalignment by leveraging continuous feedback loops, ensuring your product resonates with target audiences before scaling.

WHAT MAKES US DIFFERENT?

WE ARE SELECTIVE,
YET COLLABORATIVE

We're not just about making sales; we’re building a community that revolves around personal empowerment, performance, and innovation. We collaborate with brands that share our commitment to shaping the future of mobility, sustainability, and connected lifestyles.

EVIDENCE-BASED,
LEAD USER-DRIVEN

We identify early adopters facing emerging needs and equip them with WISE LIFE sensors and analytics to uncover bio-triggers, performance needs, and market opportunities. 

WE RESELL YOUR PRODUCTS IN HIGHER VALUE SOLUTIONS

We don’t just sell products. We integrate them into life-centric solutions that connect with high-growth, adventurous markets and position your brand as part of a larger innovation movement.

OUR LEAD USER APPROACH

we focus on innovative first users who experience emerging needs ahead of the broader market. This approach not only reduces product development risks but also delivers solutions that resonate deeply with high-value customers.

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LEAD-USER DRIVEN

We act as your first lead users, rigorously testing your product in real-world conditions. Then, we identify and engage the first 100 lead users who define the new category—early adopters who highlight unmet needs and drive authentic demand.

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EVIDENCE-BASED POINT OF NEED DISCOVERY

Equipped with WISE LIFE sensors and analytics, our lead users surface objective emotion triggers and performance gaps. This shared upside approach accelerates product-market fit while minimizing risk and maximizing adoption.

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SHARED UPSIDE & ACCELERATED PRODUCT-MARKET FIT

By collaborating with lead users and sharing the rewards of success, we create a mutual incentive to refine and perfect your product. This collaborative approach accelerates product-market fit, ensuring that your product resonates with the target market and scales quickly.

CONTACT

INTERESTED TO DISCOVER NEW MARKETS?

I am interested to be a:

GET IN TOUCH

Explore how we can match your existing products to new customer lifestyles or improve them to create a new product category. 

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