Our Emergent Innovation Cycle
Here's how we turn ideas into reality through the following simultaneous steps
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Our Method treats R&D as a Complex Adaptive System
Breakthrough Innovation
Move beyond incremental changes and develop truly innovative products that address core user needs.
Reduced Risk & Faster Time-to-Market
Rapid prototyping and real-world validation minimize development risks and allow for quicker iterations, accelerating your path to market & ability to adapt on the fly.
Evidence-Based Decisions
Base decisions on concrete market acceptance and user investment, prioritizing solutions with the highest potential for success.
Break Free from the Lab & Bureaucracy with our 24/7 Real-World Discovery & Validation.
We travel the world, starting with the 48 USA states in our mobile innovation & showcase RV powered by Quantum Insight Discovery Technology, with a novel entrepreneurial approach to discovery & verify:
24/7 Real-World Discovery
Innovation is not made in isolation. Our mobile innovation lab, equipped with our Quantum Insight Discovery technology, allows for 24/7 user interaction across regions. This geographically diverse environment fosters a constant stream of "lenses" facilitating deep customer intimacy. This provides insights into customers' real needs and lived experiences at each step of the traditional R&D Project Management process. This ensures our solutions resonate with the market.
10% Hypothesis-Driven Thinking + 90% Signal Analysis
We leverage technology to analyze real-world anomalies (unexpected problems or solutions) to spark divergent thinking. We then use technology to remix relevant knowledge about corporate sponsor strategic initiatives, customer needs, and existing knowledge about what's been done before seeking to disprove ourselves and quickly get to the edge of known possibilities. We rapidly iterate through this process with the top 1% creators from our ecosystem until we get to a true gap in the market & innovation where nothing exists yet.
Rapid Prototyping Ecosystem Emergence
Once a promising concept emerges, we immediately involve our existing ecosystem and foster new collaborations with relevant stakeholders - target customers, creators, maker communities, and experts, and corporate sponsors - in a continuous feedback & feedforward loop. This collaborative exchange of ideas and expertise fuels the emergence of novel solutions that directly address real user needs. Learn more about our ecosystem.
$1 Million Sales-Driven
Validation
Success goes beyond positive feedback. We aim for concrete results, targeting $1 million in sales to demonstrate market acceptance and product viability within weeks.
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